The forthcoming Olympics, the World Cup, Commonwealth games, Wimbledon, the Premier League, 20/20 Cricket are just examples of how sport now touches and influences every corner of the World.
With the blanket coverage of the media - whether TV, radio, press or the internet - follows money not only from the media themselves in buying rights to broadcast events, but also sponsors hungry to attach their brands to global success.
Right behind come the athletes: the value of their services are often eclipsed by the value their associated image and sponsorship rights.
At the same time, to say that sport is separate from politics just has no justification in the modern world. Where there is money - Government and the Revenue are never far behind.
To add another layer - the sport governing bodies are often self appointed fiefdoms with no legitimacy beyond the fact they have existed for decades....
We have had 15 years experience advising sporting bodies on their rules and procedures and individuals on them exploitation and protection of individual rights, contract negotiations and representation in disputes with the sports administrators and other third parties.
We can offer on contentious matters
With regard to non-contentious matters we can offer: